Business Communication And Design Thinking †MyAssignmenthelp.com

Question: Discuss about the Business Communication And Design Thinking. Answer: Introduction Business communication in any form, whether oral or written, is very important irrespective of its size or scope. This helps in maintaining a good and positive profile of the organization. It is essential to stay updated about the needs and wants of the target market and also to deliver information and get feedback. It makes the workforce possible to understand the mission and vision of the company and their performance expectation. There are few key factors which should be kept in mind while communicating in business organizations- clarity, empathy, enthusiasm, negotiation, body language, listening skill, asking question, repeat whatever was said, avoid strong reactions and communicate feelings. Clear explanation along with a touch of sensitivity is always required whether it is for the selling of a product or convincing a client. A positive and confident approach should be there while dealing with any business transaction. Negotiation is another important factor to keep the custome rs happy. The next important thing is body language on which many other factors are dependent. Two way communications is possible by careful listening and asking questions and most importantly, repeat if anything was inaudible or incomprehensible. But it is inappropriate to give strong reaction to any kind of reply of the customers (Cenere et al. 2015). Key arguments of the authors Design Thinking for Social Innovation- Tim Brown and Jocelyn Wyatt Use design thinking to build commitment to a new idea- Roger L. Martin The authors stated that the final products are not based on the customers needs and wants. Social challenges require systematic solutions that are prevented when it comes to satisfy the needs of the customers. Previously the designers used to take care of the product outlook and functionality, for example, Apples iPod. But now the system has changed to looking after the entire system. Design thinking helps the business personnel to be innovative, differentiating their own brands and easy penetration into the market (Montgomery 2017). Professor Jerry Sternin of Tufts University was an expert in identifying outdoor solutions to local problems. The Sternins and colleagues from Save the Children surveyed four local Quong Xuong communities in the Than Hoa and asked for examples of very, very poor families whose children were healthy. It was found out that parents of healthy children collected shrimps and crabs to add to the food but these were considered unsafe for the children. The group found out that the children were given multiple smaller foods which they could easily digest. The work of this group shows how affirmative deviance and design thinking depends on the locals for solution. To meet up to the expectation of the customer, a designer should be attentive towards the new idea along with the idea that is created and brought to reality (Chadi, Aliyu and Mamman 2015). Previously an idea was granted only when it was rational and emotional. But now it is thought that the feelings will flow automatically with logic. In this dynamic world, creating new products and services is not enough if it is not supported by new ideas of designing. Shuttleworths team got the approval from the executive leadership for the initial request for $20 million. He assessed, success in convincing them came from a combination of a rigorous business case and the prototypes. Logic and emotions were very strong to make up for the lack of convincing data on the future payment of the investment. Also, customer reaction and feedback to the prototypes had begun to produce some data (Sekaran and Bougie 2016). Difference in the arguments Design thinking for social innovation- Tim Brown and Jocelyn Wyatt Use design thinking to build commitment to a new idea- Roger L. Martin The authors stated that the initiatives are always at fault because they are not based on the customers demands. This is a flaw on the part of the business as the attention is given only on the design and outlook. According to T. Brown and J. Wyatt, design thinkers look for work- around and modify the solutions to find ways for incorporating the ideas into products (Huq et al. 2017). To state the origin of designing the authors mentioned that, design thinking has a new type of design work referred to as design with a small d, which is not totally satisfactory. Design thinking is best thought of as a system of overlapping spaces instead of orderly steps. A better starting point for designers is to go out and observe the reality as it improvise the daily lives. It is better to work with the local partners because they can guide and interpret better and can introduce to the local community (Liedtka, J., 2015). Another part of design thinking is ideation and the process of solution is carried out by a team which will lead to an opportunity for change. This author argued that paying attention only to the design and outlook is not everything. One must be innovative and get new ideas in order to get better products. Roger L. martin argued that it is not always necessary to commit to an idea with logic and emotion. Sometimes the idea can be compelled by logic and emotion will automatically come with it. But the author said that, there is no data in new ideas and it is seen that logic without data creates conjecture which will lead to emotional imbalance. But here it is contradicted stating that biasness comes with new ideas on the basis of how one is trained to look at the world. The author mentioned that until the time anything is mentioned about new ideas and about the future, innovation in product and service will not be entertained by the organization. In this article it is mentioned that one should focus on a collaborative, frequentative and customer- centric approach. Interaction with customers helped to understand their needs and wants (Johansson?Skldberg, Woodilla and etinkaya 2013). Recommendation Strategy and innovation- According to me, design principles are applied for improving the strategy and innovation. When I used to do internship in Coca- Cola, I found out that the design- led companies like Apple, Coca- Cola and IBM have surpassed in a decade at a rapid rate. Designing- An amazing design has an outstanding factor that makes the product more desirable and appealing services to the users. The striking rate of success of the design- led companies has led to the evolution of making objects. Principle of design- I think the companies have learnt how to think like designers and apply the principles of design to that company itself. So it is said that an individual can design the way to lead, innovate, manage and create. Impact of design thinking- Design thinking is at the center of development of effective strategy and organizational change. The design way of thinking is applicable to systems, protocols, procedures and customer experience (Jackson, S.L., 2015). Design thinking is a process used by designers to solve the complex problems and find the required solution for clients. A mindset for design is not focused on the problem, but on the solution and action towards a desired future. Design thinking renders logic, imagination, systematic reasoning and intuition to find out the possibilities and make desired results that is beneficial for the customer (Goodwin and Goodwin 2016). Conclusion From these two articles, it can be concluded that the authors Tim Brown, Jocelyn Wyatt and Roger L. Martin have contradicted and contrasted their own point of view. A better starting point is for those designers to go out in the real world and have a look on the school children, smallholder farmers, and community health workers as they help in improvising the daily life of the people. When there are more choices, there is more complexity which makes life difficult specifically for those who had to control the budgets and monitor the timelines. To reach out to divergent thinking, it is essential to have a diverse group of people involved in a process. References Cenere, P., Gill, R., Lawson, C. and Lewis, M., 2015.Communication Skills for Business Professionals 7. Cambridge University Press. Chadi, A.M., Aliyu, M.B. and Mamman, J.J., 2015.Relationship Between Business Education Studentscommunication Skills And Their Cumulative Grade Point Average (Cgpa) In Bachi And Gombe States Colleges Of Education.Atbu Journal of Science, Technology and Education,3(1), pp.68-70. Goodwin, C.J. and Goodwin, K.A., 2016.Research in psychology methods and design. John Wiley Sons. Huq, A., Huq, A., Gilbert, D. and Gilbert, D., 2017. All the worldsa stage: transforming entrepreneurship education through design thinking.Education+ Training,59(2), pp.155-170. Jackson, S.L., 2015.Research methods and statistics: A critical thinking approach. Cengage Learning. Johansson?Skldberg, U., Woodilla, J. and etinkaya, M., 2013. Design thinking: past, present and possible futures. Creativity and Innovation Management,22(2), pp.121-146. Kurtz, S., Silverman, J. and Draper, J., 2016.Teaching and learning communication skills in medicine. CRC press. Liedtka, J., 2015. 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